SquareSpace vs Wix

Website Builder Comparison

Squarespace vs Wix 2020

Wix and Squarespace are among the largest website builders. Together, they power more than 200 million websites on the internet.

The two website builders primarily target webmasters who want to create and sustain a website without any coding skills. They come as Software as a Service (SaaS) tools where they provide everything you need to build a website from the ground up, and you pay a monthly or annual fee to use them. 

So, which platform wins in the Squarespace or Wix battle? Both platforms give so much attention to design, and it is challenging to pick the best based on your website's overall look. Again, both platforms offer almost the same features with slight differences. Squarespace also offers an incredible Squarespace pricing student discount which offers a discount for 50% off any plan, which really is a fantastic for those studying and on a budget.

Wix is better for beginners, thanks to the fact that you can drag and drop every element on your website. Squarespace, on the other hand, is sleek with modern features and advanced designs. While it is easy to build a website and publish it in one evening on Wix, Squarespace requires a little more time, but the designs will be stellar.

Which is the best, Wix or Squarespace? Read on for a head to head comparison between the two. 

Squarespace vs Wix 2020: Market Share

Squarespace has been in operation since 2004, two years before the inception of Wix. Today, Wix has a larger user base – it claims that more than 150 million websites run on Wix as at December 2019. Squarespace has a smaller user base and claims to have helped create ‘millions’ of websites. 

Between the two, Squarespace or Wix, Wix is larger as a company with at least 3,000 employees compared to Squarespace’s about 800 employees. It is understandable to want to go with Wix for its larger user base and company size, but the two companies and the platforms are stable and their sizes should not sway your choice in Squarespace or Wix. 

Squarespace vs Wix 2020: Ease of Use and Content Management

Although both Wix and Squarespace are drag-and-drop website builders, I find it easier to create a website on Squarespace than on Wix. However, Wix ADI is the easiest platform to create a website for beginners. 

Squarespace is available in two versions; 7.0 and 7.1. Today, 7.1 is the standard version and it makes the design process a lot easier. However, this version makes it a little challenging to get content in and out of your website as I’ll explain below. 

On the other hand, Wix is available in three versions; Wix Artificial Design Intelligence (ADI), Wix Editor, and Corvid by Wix.

  • Wix ADI is for total beginners, it helps you build a website by asking you some questions and collecting valuable information about your business through an online search. You can then make minor changes on the website Wix ADI helps you create.

  • Wix Editor, although not as easy to use as Wix ADI, it is still ideal for beginners.
    Using it requires the same skills as using Microsoft Word. When you use Wix Editor, instead of ADI, you have more freedom to alter the layout of your website, and you can create a better Wix landing page. 

  • Corvid by Wix is the most flexible version of Wix, but it is for those with some coding skills. With Corvid by Wix, formerly Wix Code, you can add pages automatically, add JavaScript, custom page behaviors, and Application Program Interfaces (APIs). 

Squarespace vs Wix 2020: Import and Export Content

It is relatively easy to import content into Squarespace – you can import from WordPress, Tumblr, and Blogger. You can also import products from e-commerce sites such as Shopify and Etsy using the import wizard on Squarespace. It allows you to import products via CSV (comma-separated values). 

  • You can only import content and products if you are on the Squarespace Commerce Plan, which is the most expensive on Squarespace.
  • You cannot import more than 200 products via CSV per product page. Wix allows you to import up to 5,000 products. 

Exporting products in Squarespace is straightforward. You can export up to 2,000 products and up to three variants of the same product. However, the platform does not allow you to export blog content and static pages on your website. 

On Wix, importing and exporting content or products depend on the version you are using.

  • Importing content is not possible on Wix ADI
  • Wix Editor imports WordPress-format blog content and products
  • Corvid by Wix supports importation of pages, products and content – but you need coding skills to do so

Exporting products is possible on both Wix ADI and Wix Editor while Corvid supports exporting of products, content, pages, and other data. 

So, which website builder is best in import and export – Squarespace or Wix? It is a tie; Squarespace lets you export content and products on the most expensive plan while Wix allows you to import and export everything on the version that requires coding skills.


The user-friendliness of Wix depends on the version you choose. 

Squarespace vs Wix ADI 

Wix ADI is the easiest of the three versions to design. The version works through a simple design wizard that lets you setup your site by answering a few questions. After a Wix template of your website is ready, you can click on the elements and edit them to achieve the layout of your choice. You can also tweak the design of the elements by clicking on them and choosing the design you need. 

Wix ADI has some similarities with Squarespace. In both, you are dealing with blocks of elements that move around a page. Whether you are using Squarespace or Wix ADI mobile versions, you do not require much tweaking as the two platforms are highly responsive. The only downside with Wix ADI is that functionality is limited. 

Squarespace vs Wix Editor 

Squarespace or Wix Editor are almost the same; they both sport a drag-and-drop interface where you can move blocks of elements around your page. 

Both platforms are easy to use, but I find Squarespace more versatile and easier than Wix. Wix applies absolute positioning where you can drag and drop content anywhere on the page. While this absolute positioning makes the platform more flexible, it increases the chances of making design errors where you might end up with misaligned elements. However, you can use the “snap to objects” option to align the elements on your page. 

The other challenging feat on Wix Editor is that you have to create two sites; a desktop and a mobile site. Wix will automatically generate a mobile version for you, but the layout might not be impressive, and you might find yourself designing a mobile version too. 

Squarespace editors are much more straightforward and with less chances of making editing errors. Its drag and drop mechanism coupled with the fully responsive templates makes your design very easy. Here, you do not have to design a mobile and a desktop website separately, but one responsive website. 

The design interface on Squarespace is clean and modern. When it comes to content editing, Squarespace wins the battle on Squarespace vs Wix. 

Content Management Features

Headings and Text

If you need more flexibility on headings and fonts, Wix offers you that. You can use up to six header levels (H1 to H6) on Wix and only up to four levels (H1 to H4) on Squarespace. Nevertheless, four levels of headers should suffice for the vast majority of webmasters.

Images and Galleries

You can upload and manipulate images on either Wix or Squarespace in a snap.

Wix offers more image importation channels by allowing you to link with social media to import images directly. It also provides extensive image editing features with filters and cropping features. 

On the other hand, Squarespace comes in handy when you need to optimize images for use on multiple devices. It allows you to set a focal point on your pictures so that the most important part of the image appears first when smaller devices crop out an image for viewing. 

When it comes to gallery, you can choose either Wix or Squarespace as they both offer you a wide range of formats including carousel, masonry, and grid formats. Wix offers more gallery formats. 


Every webmaster needs blogging to generate traffic. Here, use either Wix or Squarespace as they both offer extensive blogging tools. 

Square website builder supports tags and categories, but Wix only supports categories. You, therefore, have more flexibility with the former in how you design your blog posts layout. For instance, if you deal with bedsheets, you can create different categories for bedsheet sizes on Wix. On Squarespace, you can write and highlight sections about red, 6 by 6 bedsheets. On Wix, you can only have a category about 6 by 6 or red bedsheets and never both. Squarespace takes the prize in the Squarespace or Wix battle on blogging. 

File Management 

It is easier to manage files and images already uploaded on Wix than on Squarespace. Wix features a media library where all the files you upload to your website stay. You can organize this repository into folders, and searching for files is straightforward. 

On Squarespace, you can access images uploaded through the “imported images” tab. However, the platform does not support organizing or searching for files. Wix offers more flexibility on media uploaded – it allows you to host video, a feature that is not available on Squarespace. If you need videos on Squarespace, you will have to use services such as YouTube and Vimeo. 


Wix wins the Squarespace vs Wix battle on autosave. With Wix, content saves automatically. Better yet, the platform gives you access to old versions of your site and you can restore these old versions if necessary. The restore feature works even on blogposts. 

Widgets, Scripts, and Mobile apps

You can add HTML blocks to your website, by using either Wix or Squarespace as they are both ideal – this way, scripts and third-party widgets are easy to add. However, if you want to add code on many of the pages on your website, say install Google Tag Manager, you can only do so on Squarespace -- on the business plan or higher plan. 

Whether you use Wix or Squarespace website builder, they both offer an Android and iOS mobile app so you can manage your website on the go. The Wix mobile app gives you control over many aspects of your website including content, bookings, design, and e-commerce. If you are using Squarespace eCommerce, you need two apps; one for content and the other for commerce. There are also many Squarespace courses available to assit you wrapping your head around all Squarespace tools and features.



The platform comes with more than 500 templates. Although this is a great thing, I will admit I find that some of the templates are filler templates without much to offer. Nevertheless, there are still attractive templates among the 500, and you will find your match regardless of the nature of your site. 

You can add video backgrounds on Wix templates – these videos just upload directly to the platform which makes everything straightforward. 

Wix allows parallax scrolling where the background moves at a different pace than the foreground. 

Wix templates come with a lot of stock photos, and you can even buy more via Shutterstock. Again, Wix only offers about 100 typefaces, compared to the more than 1,600 from Squarespace. However, it is easier to add custom fonts on Wix than on Squarespace.


Squarespace has about 100 templates. These are all high-quality templates and you’d be lost for choice when looking at them. You can also upload template background video. However, to do that, you need to upload the video to YouTube or Vimeo first and then provide a URL to Squarespace. With the introduction of Squarespace 7.1, parallax scrolling does not exist anymore. If you need this feature, you need to add custom code, which might be challenging for beginners. 

Whether you use Wix or Squarespace, both templates come with a load of free images you can add to your site. Better yet, the platform allows you to purchase stock photography via Getty Images or access royalty-free images on Unsplash. Squarespace wins the Squarespace vs Wix battle on the selection of typefaces. It offers over 1000 Typekit and 600 Google fonts. 

Templates Mobile Responsiveness

A template does you no good if it appears disjointed on mobile. Squarespace templates are fully responsive while Wix applies absolute positioning. With the absolute positioning on Wix, images, texts and forms, may not adapt well to different screen sizes. 

With a responsive design, elements on your website should display relative to the size of the screen used to view the website. The fully responsive design of Squarespace means you do not need to design a mobile website besides the desktop site. Although Wix automatically generates a mobile version of your desktop website, you still have to tweak a few elements to make the mobile website look appealing. 

Wix requires more work, but it gives you so much flexibility. With Squarespace 7.1, you cannot tweak any aspect of your mobile site on Squarespace editor, unless you use custom coding. With Wix templates, however, you have a lot of options on how your Wix landing page looks. This way, Google might give your Wix website preferential treatment when it comes to SEO. 

CSS, HTML, and Switching Templates 

Whether you use Wix or Squarespace, they both limit access to CSS and HTML. Squarespace, unlike Wix, is a little more flexible as it allows you to add lines of CSS to your website. This way, you can make design changes that standard controls limit. 

Both website builders let you add blocks of HTML code when you need widgets or apps.

One downside with using either Wix or Squarespace is that none of them allows you to switch templates once you have installed one. Here, you cannot go with Squarespace or Wix. If you find another template appealing on Squarespace, all you can do is change the colors and fonts of your installed template to mirror the one you like. With Wix, adopting another template means creating another website. 

Forms and Data Capture


Creating form on either Wix or Squarespace is pretty straightforward. 

In Squarespace, you can create a newsletter block or a forms block. The former captures name and email address of visitors only, while the latter lets you customize your forms from scratch. 

Wix offers a wide range of forms, including contact forms, subscriptions, and job application forms. There are also form templates so you have so much flexibility in form design. In Squarespace, the only way you can vary the design of forms is to use CSS code. 

Besides more form options, Wix integrates with form apps to offer even more functionality. For instance, you can use Form Builder Plus app, which lets you create conditional rule, add file attachments, and customize autoresponse emails. This functionality is not available for free. You can have the same functionality on Squarespace, but with a third-party form builder app such as Wufoo or Jotform.

Wix wins the Squarespace vs Wix battle on custom form – although you might have to pay more for the custom features. 

Data Capture

After form creation, the next step is choosing where the captured data goes. In Squarespace, your data can go to:

  • Squarespace built-in email marketing tool
  • Mailchimp
  • An email address of your choice
  • Google sheets
  • Email marketing tools such as Aweber

Captured data on Wix can go to:

  • An email addresss
  • Spreadsheet you can view through Wix interface

Email Marketing

Both web builders offer built-in email marketing functionality. On Wix, you can send up to three e-newsletters every month to up to 5,000 subscribers for free. If you need more email marketing tools on Wix, you will need to upgrade to the Wix Ascend tool, which lets you broadcast more emails and automate more functions. 

Squarespace gives you access to the Squarespace Email Campaigns feature. While you will pay more for this feature, it is more advanced and comes in handy for webmasters with hundreds of thousands of subscribers. Nevertheless, the feature is limited in automation functionalities and only offers autoresponder functionality. 

Search Engine Optimization

Every webmaster wants a site that appears on the first page of search engine results. Both website builders allow you to:

  • Add headings
  • Alter page titles
  • Edit URLs
  • Add meta descriptions
  • Enter alt text (the description on images for search engines) 
  • Add 301 redirects

Optimizing your website for search engines is not a challenge. However, both platforms have a few shortcomings. On Squarespace, it is challenging to change alt text, but you can still do it. For Wix, Google prefers a responsive design to its absolute positioning design. 

Squarespace vs Wix eCommerce Features

The e-commerce features on either Wix or Squarespace are available on the most expensive plans. On Squarespace, you need to be on the Squarespace Business Plan, and on Wix, you need to be on the Business Basic plan or higher. These plans will cost you more than $20 every month. Nevertheless, both platforms offer you a wide range of features to help you conduct business with ease. 

Transaction Fees

If you are on the Commerce Basic or the Commerce Advanced plans on Squarespace, you avoid transaction charges. If you are on a lower plan, Squarespace charges a 3 percent fee for all sales. Once you subscribe to these higher plans, you will only deal with the charges from PayPal and Stripe, which are the two payment gateways that Squarespace offers online merchants. 

Wix does not charge you any transaction fees regardless of the plan you choose. All you have to pay for is credit card processing fees, depending on the payment gateway you choose. By default, Wix websites transact through the Wix Payments gateway, which charges about 2.9 percent +30c for every transaction. However, Wix Payments may not be available in your country in which case you will have to use a third-party payment gateway. The good news is, you can use up to 28 payment gateways on Wix, as opposed to the two on Squarespace. 

Sales Channels

Both website builders allow you to sell goods on third party channels such as Facebook, Amazon, and Instagram. Wix further integrates with eBay to offer you more choices. Better yet, you can sell both digital and physical goods on both platforms. Squarespace goes a step further and lets you sell services and subscriptions - anything that involves recurring payments. If you need to sell services and subscriptions on Wix, you need to use forms or a third-party app. 

Wix is better at selling videos where you can sell or rent video to your visitors in “video hours” – this feature is lacking in Squarespace. Squarespace wins the Squarespace vs Wix battle on the number of products you can sell. It allows you to sell an unlimited number of products while Wix limits the number of products to only 5,000. 

Product Options and Variants

The Squarespace vs Wix tussle continues, but here, both platforms have generous offers on product options and variants. On Wix, you can create up to 6 product options based on factors such as color, and size. Better yet, you can show up to 300 variants of these products. This means that you will have products such as size 11 in yellow, size 11 in purple, and so much more. Squarespace allows you to create up to 10 product options with up to 100 variants. This is more than most webmasters will need. 

Point of Sale Functionality

If you need to sell your goods in a physical location and sync the physical goods inventory with the e-commerce inventory, use either Wix or Squarespace as they both allow you to do that. The two use card readers connected to mobile devices and the Square platform. 

However, with Squarespace, you can only use POS if you are in the U.S and with an iPhone. If POS is essential for your business and you live outside the U.S., you should seek a dedicated e-commerce solution such as Shopify.


Dropshipping is a selling method where you do not stock the good you sell. Instead, you collect orders and pass them to the supplier who sends the goods to the clients. When using either Squarespace or Wix , they both have dropshipping features, but the features are still not as advanced and what top e-commerce site builders offer. 

In Wix, you need to use the Modalyst app while in Squarespace you need Printful app to facilitate dropshipping. Modalyst app is a better option as its suppliers sell a wide range of products. Suppliers on Printful only concentrate on printing design on given merchandise types. 

Granted, you are better off with Wix if you are interested with dropshipping. 

Saving Abandoned Cart

The two platforms have abandoned cart functionality – the feature sends an automatic email to buyers who started shopping but did not complete the transaction. 

The Wix abandoned cart saver lets you customize the reminder email and to select the time you'd like to send it. Squarespace, on the other hand, sends the email 24 hours after the client abandons the cart. Even better, Wix allows you to program a second reminder, and the feature is available on the lower priced e-commerce plans. 

Multi-Currency Selling

If you are selling in multiple countries, you need to sell in multiple currencies. Both platforms limit your selling to one currency. 

In Wix, you can use the Currency Converter App, which presents product prices in local currencies. The app does not allow checkout in local currencies. 

In Squarespace, you can show prices in multiple currencies only via custom coding – this can cost you a lot of money and it is specific to a few templates. If multi-currency selling is important, choose another e-commerce platform away from these two. 

Squarespace or Wix: Which is better for eCommerce?

The Squarespace vs Wix tussle based on their e-commerce features is tough. Both platforms are ideal when you have a small e-commerce site, but when you need a more dedicated e-commerce solution, they fall short. 

When given an option between Squarespace or wix, I prefer Wix to Squarespace for e-commerce for a few reasons:

  • I don’t have to worry of transaction fees
  • A wide range of payment gateways
  • App to display products in multiple currencies
  • Abandoned cart functionality is customizable and comes at a cheaper price

If your business sells services and subscriptions, you are better off with Squarespace. 

Integrations and Add-Ons

These two platforms integrate with third party apps and services in a snap. 

Squarespace provides a few integrations for its members on the Business plan, or higher. These include Mailchimp, Amazon, and OpenTable. You can also use a number of upcoming extensions on Squarespace – these are paid-for apps that enhance the functionality of your website. 

If any integration you need is not available in your subscription and there is no extension in Squarespace, you will need to use Zapier – a sync tool that allows apps to share data. While integrations will cost a little more and might need a little configuration, it also means that you can use Squarespace in many ways with a range of third-party tools. 

You can also enhance functionality via Squarespace Plugins – these plugins add new features like plugins do on WordPress. However, installing the plugins on Squarespace requires you to insert codes. 

Wix integrates with different apps from the Wix App Market. The Wix app store has more than a hundred add-ons, but there are some missing integrations such as as OpenTable integration. On the bright side, the Wix app store has so many useful apps that let you add functionality to the website. 

Besides the app store, you can use HTML block to add third-party services into your website. Both website builders share this functionality, 

Squarespace vs Wix: Pricing 


Affordability depends on the subscription plan you choose. Squarespace offers the following four plans:

  • Personal: $16 per month
  • Business: $26 per month
  • Basic Commerce: $30 per month
  • Advanced Commerce: $46 per month

You can also pay for the plans annually and save money while at it. Squarespace have many discounts available, Students should check out the Squarespace Student Discount that is on offer all year round. The more you pay for a plan, the more the features available to you. The differences between the four plans above come in:

  • Number of contributors your site accommodates
  • Ability to add custom CSS code
  • Ability to integrate with third-party sites
  • E-commerce features 

If you are on the two most expensive plans, you avoid paying transaction fees. If you pay for the plans annually, Squarespace offers you a free custom domain. If you are on a plan that does not offer a free Domain do be sure to check out Squarespace Promo Codes 2020 as there always offers for a free domain.


Wix varies its pricing based on your location. In the U.S., you can subscribe to nine plans as follows:

  • Free: $0 per month
  • Combo: $13 per month
  • Unlimited: $17 per month
  • Pro: $22 per month 
  • VIP: $39 per month
  • Business Basic: $23 per month
  • Business Unlimited: $27 per month
  • Business VIP: $49 per month
  • Enterprise: $500 per month

If you pay annually, you get a discount on these plans. With each paid plan, you get a free domain. You can only run your e-commerce on the Business and Enterprise plans; all the others do not support e-commerce. The difference between the first five plans is on storage and the ability to host videos. 

Which website builder is best based on pricing? With Squarespace, you get a free trial while with Wix, you get a free plan. The free plan on Wix is an ideal way to test the platform, but it has so many limitations and comes ad-supported. Squarespace costs are extremely benefificial in terms of that feautures you get overall with all the different plans.

Squarespace vs Wix: Support

Wix customer service is available on phone and email. On the other hand, Square website builder lets you connect to them via email or live chat. 

Both platforms offer a knowledge base where you can search for any solution you need. Squarespace support is not so reliable; ne some issues the company takes forever to respond while they are very fast on other issues. 

If talking to the support team is important to you, choose Wix. Here, you have the option of paying more to access premium support. 

General Data Protection Regulation Compliance

The GDPR (General Data Protection Regulation) bestows more legal responsibilities on webmasters. With Squarespace or Wix, you are supposed to:

  • Display privacy and cookie notices to everyone who visits your site
  • Process and store customer data securely
  • Ask subscribers if it is okay to send them a newsletter
  • Provide an option for users to opt-in or out of the non-essential cookies on your website

Because no one wants to be on the wrong side of the law, you need a template that allows you to do the four above. Meeting the first three on either Wix or Squarespace is straightforward. However, the fourth is a little challenging on both. 

Summary: Squarespace vs Wix

Which platform should you go for? There is no clear winner in the Squarespace or Wix battle – the platform you go with depends on your needs as a webmaster. For instance, Wix is better for e-commerce than Squarespace, but then again, Squarespace is better for blogging. 

When looking at Wix or Squarespace, I also consider user-friendliness. Wix ADI is more user-friendly, but when I need more flexibility, I find Squarespace more user-friendly. The fact that all templates on Squarespace are responsive means I do not have to struggle with SEO. Even the Squarespace Personal plan has SEO feature which Wix does not equate to.

Why I would Prefer Squarespace?

  • Fully responsive templates, which means better SEO 
  • High-quality templates
  • Wide range of typefaces
  • Allows CSS manipulation to some extent
  • More appealing interface
  • Unlimited file storage on all plans
  • Better blogging features
  • Sell an unlimited number of products
  • Sell services and subscriptions
  • Send data captured on forms to multiple channels

Why I Would Prefer Wix

  • A free plan available
  • Cheaper premium plans
  • More templates 
  • More flexibility with Wix Editor and Corvid for Wix
  • Content autosave
  • Better gallery layout
  • Product variant limit up to 300, compared to Squarespace’s 100
  • No transaction fees for e-commerce product sales
  • Up to 28 payment gateways available
  • Offer free email marketing

The Squarespace or Wix ends when you determine what you need. However, note that the two have shortcomings both as e-commerce sites and as content management systems. Head to our Squarespace Tips and Tricks page for more information on Squarespace discounts and pricing.