SquareSpace vs Webflow

Website Builder Comparison

Squarespace vs Webflow 2020

Building a website can be exhilarating and exhausting. One thing is for sure; you need excellent tools to craft a one-of-kind virtual space. We're here to put two of the most popular professional web design platforms up against each other. Can Squarespace hold a candle to Webflow? Let's put these site builders head to head in our Squarespace vs Webflow 2020 showdown.

Squarespace vs Webflow: What is Squarespace?

Squarespace is a simplified website builder with a massive cult following. The site offers an array of gorgeous webpage templates and a drag-and-drop editor. Members can build and launch a Squarespace site without punching in a single line of code. As such, the builder has become very popular with amateur domain hosts. Squarespace allows users to publish a webpage in record time. The platform boasts a pleasant, easy-to-use interface. 

Squarespace vs Webflow: What is Webflow?

Like Squarespace, Webflow is a popular DIY website building tool. It enables users to build code-based sites without actually inputting codes. The editor lets you edit in real-time. The editing tools include dozens of attractive, engaging templates. You can also build a website from scratch. For this reason, Webflow is a favorite of experienced web designers. 

Webflow vs Squarespace: Plans

Which of the two webuilders offers the best plans? Let's see who wins this round of Squarespace vs Webflow 2020.


Squarespace currently offers four service subscriptions and one free 14-day free trial. Let's see how well their plans held up in the Webflow vs Squarespace competition.

The Personal Plan

Squarespace's base offering is their Personal plan. Users can use this service to publish a custom domain. This plan includes editing access for two contributors. If you only need two contributors the Squarespace Personal pricing plan is one to belooked into as there are an array of different featurs that come with it.

All levels include SLL security, unlimited storage, and unlimited bandwidth. Top tier plans include visibility-boosting SEO add-ons. 

The Personal plan templates are suited for personal blogs and portfolios. You can even add social media extensions to your site to improve your brand's overall viability. At the Personal plan level, websites are optimized for mobile viewing. 

Let's go over what you get with a $12 a month Personal Plan:

  • Free custom domain (free for the first year only)
  • Unlimited bandwidth
  • SEO features
  • Templates
  • Two contributors
  • Basic web metrics
  • Basic social media extensions
  • 24/7 customer support

The Business Plan

Squarespace also offers a comprehensive Business plan. This plan includes unlimited contributor passes the Squarespace Business pricing conjunction with unlimited contributors is something to be thought about. A professional Google email and $100 of Google Adwords credits are also included with a Squarespace Business plan subscription. Not to mention, a Business subscription lets you make CSS and JavaScript improvements to your site.

The Business plan also includes several e-commerce options. You can sell an unlimited number of products, deal gift cards, and accept donations. However, all website sales are subject to Squarespace's 3% transaction fee. 

Be sure to check out the Squarespace Pricing Discounts page and note the Squarespace Student plan for further information on which discounts apply to you.

The upgrades at this level include:

  • Full eCommerce functions
  • Premium block templates
  • A Google email through Gsuite
  • CSS and JavaScript editors
  • $100 Google Adwords credits
  • Promotional banners
  • Analytic tools

The Basic Commerce Plan

In addition, Squarespace offers Basic and Advanced commerce plans. Squarespace's Basic Commerce plan eliminates all transaction fees. This pricing plan also includes customer accounts and domain-based checkouts. 

The Advanced Commerce Plan

The Advanced Commerce plan includes several customer experience improvements, such as abandoned cart recovery. It also lets hosts sell less concrete products, like gift cards and subscriptions. The metric tools at this level are a lot more advanced. You get the benefit of commerce APIs, merchandising tools, and e-commerce analytic tools. 

At $40/month, you gain:

  • Abandoned cart recovery
  • Gift card commerce options
  • Subscription sale options
  • Advanced shipping estimates
  • Applied discounts
  • E-commerce add-ons


Webflow currently offers four site plans, three commerce plans, and one unlimited free trial. Let's see how Webflow's plans place in the Squarespace vs Webflow match. 

The Free Plan

Webflow gives users the option to build and publish a website for free. Users get ample access to Webflow's design elements and CSS codes with a free membership. A free account also allows users to publish up to two sites on webflow.io. 

In a nut shell:


  • Suitable for basic domains
  • No CSS required


  • Suitable for blogs and content-driven pages
  • Three content editors
  • CSS editing


  • Suitable for blogs and marketing sites
  • Up to 10 content editors


  • Suitable for large businesses
  • Custom plans

Site Plans

Webflow also offers four basic site plans. These plans are intended for personal websites, blogs, and business websites. Offerings include the Basic, CMS, Business, and Enterprise plans. 

With a subscription to the Basic plan, users gain access to a limited assortment of Webflow's proprietary templates. At this level, users can publish up to 100 pages and welcome up to 2,500 guests per month. However, only one user can edit site content at a time. 

For a small price increase, you can unlock some decent coding prospects. With a CMS plan, you can truly customize your website. You can also add as many as 2,000 items into your digital archive. Plus, you can have up to three site editors. 

Webflow's top tier site plans are geared toward bigger businesses and enterprises. With each upgrade, you are allotted more monthly visits and collection items. At both levels, you can collect an unlimited amount of form submissions. Both the Business plan and the Enterprise plan include unlimited notification emails. A Business plan subscription includes access for as many as 10 site contributors.

Commerce Plans

Webflow offers a series of e-commerce plans. Their standard e-commerce pan is perfect for small businesses with inventories under 500 items. This plan includes all of the CMS plan features plus basic e-commerce tools. E-commerce Plus includes all of the Business plan hallmarks plus a 1,000-item marketplace. The Advanced E-Commerce plan combines all of the Business plan offerings with a 3,000-item marketplace. 

Winner of the Webflow vs Squarespace: Commerce If you're looking to create a viable e-commerce site, Squarespace is an excellent choice. Squarespace's shipping presets, shopping carts, and checkout options are superior to Webflow's. What about the website's payment options? In this category of Squarespace vs Webflow battle, Webflow is victorious. Webflow is synced to more third-party payment services. Meanwhile, Squarespace's e-commerce sites are only compatible with Apple Pay and Stripe. 

Squarespace vs Webflow: Pricing


Squarespace allows its users to make monthly or annual payments. Plans that are paid annually are discounted up to 30%. For example, the Personal plan costs $16 per month when paid for monthly and $12 per month when paid for annually. Moreover, the Business plan (Squarespace's most popular offering) costs $26 per month. However, users can cut that price by 25% just by paying annually. Be sure to check out the Squarespace Pricing Discounts page and note the Squarespace Student plan for further information on which discounts apply to you.

Basic Commerce is $30 per month. Meanwhile, Advanced Commerce is $46 per month. For both of these plans, you can save 13% by paying for a full year in advance. 

Let's go over that one more time. Here's a breakdown of Squarespace's pricing when paid annually:

  • Personal Plan: $12/month
  • Business Plan: $18/month
  • Basic Commerce Plan: $26/month
  • Advanced Commerce Plan: $40/month

Here's Squarespace's prices again, only these prices reflect the monthly cost of plans that are paid for on a monthly basis:

  • Personal: $16/month
  • Business $26/month
  • Commerce: $30/month
  • Advanced Commerce: $46/month

Head to our Squarespace Tips and Tricks page for more information on obtaining a Squarespace Discount.


Apart from the free version, Webflow's website plans start as low as $12. The Webflow CMS plan costs $16 per month when paid annually or $20 per month when paid monthly. The Business plan is $36 per month when paid annually, and $45 per month when paid monthly. The prices for Enterprise plans are not listed on the website.

E-commerce plans range between $29 and $212 per month. Here's the breakdown of commerce plan prices that are paid for on an annual basis:

  • Standard: $29/month
  • Plus: $74/month
  • Advanced: $212/month 

Here's the breakdown of plan prices when paid monthly:

  • Standard: $45/month 
  • Plus: $84/month
  • Advanced: $235/month

Winner: Webflow vs Squarespace Plans 

Both Squarespace and Webflow offer a range of affordable plans. However, Squarespace's commerce plans are significantly cheaper than Webflow's. 

The Winner of the Squarespace vs Webflow 2020 price showdown is Squarespace!

Squarespace vs Webflow: Free Trials

When it comes to choosing a favorite in the Squarespace vs Webflow 2020 competition, free trials cannot be ignored. After all, most consumers like to get a taste of a product before making any commitments.


Squarespace offers first-time customers 14-day free trials. Users do not need to share their credit card information just to sign up for a sample membership. During the trial period, users gain access to all of Squarespace's proprietary site-building tools. However, many of Squarespace's more advanced tools are restricted. All sites built during free trials are set to private. 

What you get:

  • Free for 14 days
  • Access to all Squarespace tools
  • Option to work on two projects

What you don't get:

  • Search engine optimization
  • Advanced commerce options
  • Use of licensed Getty images
  • The ability to retrieve content after trial expires


Webflow allows users to use their basic site builder for free at any time. No credit card is required. Plus, there's no limit to their free trial period. With a sample membership, users gain access to page templates, design elements, and CMS editors. They can even work on two projects. However, users must purchase a paid membership to publish their content. 

  • Unlimited free trial
  • Two projects
  • Access to basic editing tools
  • A hosted domain 

Winner: Webflow vs Squarespace Webflow's unlimited free trial earns it the winner's title in this Squarespace vs Webflow 2020 showdown. 

Squarespace vs Webflow: Language

Many websites cater to international, multilingual crowds. So, which web developers allow users to recreate their pages in multiple languages? 


Squarespace makes it easy for users to build multilingual websites. Users can pin links for non-English versions of their sites on their homepages. When sites are available in multiple languages, all of the pages that are written in a single language are usually posted to one continuously scrolling page. Site visitors can switch between the different versions by selecting a language from a drop-down menu at the top of each page. In addition to multiple language offerings, sites can be republished to feature varying currencies. 

Users also have control over their account language as well as their site's language. Squarespace's current language selections include English, French, German, Italian, Portuguese, and Spanish. A change to a site's language settings only changes the built-in text. The built-in text refers to basic form content, generic e-commerce notifications, navigation features, dates, times, and placeholder pages. You'll need to use an external translator to convert your headers, content, etc. 


Webflow also makes it easy for users to create multilingual websites. Just like Squarespace, Webflow prompts its users to duplicate their pages in various languages. You're responsible for actually translating all the content. If you leave out hrelang tags, you may be penalized by search engines. 

Webflow also tells its users to utilize Weglot to translate your content. This aftermarket translation service translates websites and inserts front-end language toggles. 

Unfortunately, Webflow's wonky multilingual options are time-consuming and tedious. 

Winner: Webflow vs Squarespace Unfortunately, both sites fell short of our expeditions when it came to multilingual websites. Nevertheless, we had to choose a winner of the Squarespace vs Webflow 2020 showdown. Squarespace offers several more internal multilingual resources, such as currency variants, built-in language translations, and multilingual page variants. Unfortunately, creating these upgrades are pricey. Plus, neither website provides translation services for custom content. 

Squarespace vs Webflow: Navigation


Most of Squarespace's templates come with built-in navigation bars. The vast majority of the bars are anchored to the top of a webpage. However, they can be moved to the sides or foot of a page. 

Users can choose between drop-down and fixed navigation menus. The navigation bars are located on every site page. They tend to adapt to mobile displays. 

Squarespace lets you style your navigation bar. You can change the colors, fonts, positions, spacing, and hover settings. They even offer an array of navigation display templates. Plus, the navigation bars boast built-in mobile settings.


Webflow refers to their basic navigation tool as a navbar. Navbars consist of several different elements, including:

  • A brand placeholder
  • A drop-down navigation menu
  • Links
  • Alternative mobile links

Their navbars can be reproduced on multiple pages for easier navigation. Navbars are anchored to the to of a page. They can be feature drop-down menus or cemented links. Navbars can be styled so that they blend in with a site's existing aesthetics. 

Winner: Webflow vs Squarespace The winner of the Squarespace vs Webflow Navigation showdown is Squarespace! This site-building service lets you customize your navigation bars in a variety of ways. You don't need any coding knowledge to make tweaks. The bars are automatically optimized for mobile viewing. It's too easy!

Squarespace vs Webflow: Commerce

Most site owners are looking to monetize their content, services, and featured products. There is no easier way to do this than with an e-commerce website tool. 


Squarespace caters to online store owners. All e-commerce plans let site owners showcase their merchandise. Consumers can check out the offerings, add their favorites to a shopping cart, and check out when they're ready. 

You can add all sorts of inventory variants, such as sizes, patterns, and colors. Plus, you can toggle your in-stock numbers to avoid overselling. 

You can also create product pages for less conventional products, like gift cards and donations. 

The platform accepts payments through Stripe and PayPal. It also adds automatic shipping estimates for U.S. Customers. All orders can be transferred to ShipStation. SquareSpace's affiliate lets you print labels for most major mail carriers.


Webflow also offers extension e-commerce options. You can use their tools to build and stock your very own online store. The platform lets you create custom product pages, checkout pages, transaction emails, and shopping carts.

Customers can pay via Stripe, Apple Pay, Google Pay, and Paypal. You can input shipping specifications or integrate your Webflow data with the help of aftermarket shipping software. You can check on orders, update shipping statuses, and issue refunds through the site editor's management dashboard. 

Commerce Winner: Webflow vs Squarespace The' winner of the Squarespace vs Webflow 2020 commerce showdown is Squarespace! Squarespace's e-commerce set up is impressive. Services include custom checkout pages, built-in shipping calculators, and gorgeous product page templates. 

Squarespace vs Webflow: Domains


You can purchase a domain directly through Squarespace. All Squarespace plans give users free access to a custom domain for one year. You can also purchase an additional domain for $20 to $70. Sites can be renewed annually for a fee. 

The site developer even lets you search for available domain names and extensions. You also have the option to transfer a third-party domain to Squarespace. The process is incredibly quick and easy. It can be done directly through the developer's webpage. 


You can also purchase a custom domain name or transfer a preexisting domain to Webflow. Currently, Webflow offers Google and GoDaddy domains through its interface. Once you select a domain host, you can search for available domain names and extensions. Prices vary depending on the host. You will need a GoDaddy or Google account to set up a new domain. 

Domain Winner: Webflow vs Squarespace The winner of the Squarespace vs Webflow 2020 domain showdown is Squarespace. The site builder offers direct domain sales. Plus, you can transfer an existing domain over to the site. Webflow is a close second. However, it can be a hassle if you don't already have a GoDaddy or Google account. 

Squarespace vs Webflow: Backups

It's a wise idea to backup your web content. Some web developers let you save and restore past website versions through their online database. Others let you export your website codes. 


Squarespace lets you export your content into a .xml file. You can even export your content and import it to Wordpress. This works best when you have an active Squarespace account. However, you may be able to reactive a subscription into order to retrieve an old site. Keep in mind that only some of the content can be backed up externally. Much of the website's design is dependent on Squarespace's internal coding. You may lose product pages, index pages, images, videos, drafts, custom CSS, and more when you export your page. 

For this reason, it's a good idea to keep a separate file with all your videos and images. What's more, use an external word processor to develop your posts. Screenshots also serve as helpful resources for site owners going from Squarespace to another web host. 


 This editor automatically saves restore points after every twentieth auto-save. However, users can create backups whenever they like. Even deleted pictures and videos are restored when a backup is resurrected. 

Paid plans also allow users to download their website codes. Once a code is downloaded, it can be transferred to any CMS website developer. 

Backup Winner: Webflow vs Squarespace The winner of the Squarespace vs Webflow 2020 rundown is Webflow. The site builder's auto-save function is a major safety net for site builders. Unfortunately, Squarespace's data download options can't compare. 

Squarespace vs Webflow: Customer Support

Customer service is fundamental. Let's see what our friends as Squarespace and Webflow are offering.


Squarespace provides its customers with several customer support resources. They have an extensive collection of how-to articles and videos. These resources are well-organized and searchable. 

Besides, the developer offers visual learners several short video tutorials. The tutorials are riddled with tips and tricks that are designed to make users' Squarespace experiences easier. Users can also visit the online community forum to discuss issues and concerns with their fellow Squarespace subscribers. 

As if that weren't enough, Squarespace offers an ongoing series of interactive Webinars. Plus, all paid plans come with access to 24/7 customer service.


Webflow's customer support services are quite similar. They offer an extensive collection of in-depth guides and articles. You can also attend the Webflow University. Here they cover all the basics and offer courses on web development. Topics are organized into a single-column grid. 

Webflow also has a vibrant online community. Customers can connect with their peers to receive help and reassurance. The site's FAQ section is also a helpful tool. Plus, the company has a global customer support team. They are live Monday through Friday between 6:00 a.m. And 6:00 p.m. Customer service can be reached via chat or email. 

Customer Support Winner: Webflow vs Squarespace 

When looking for a winner of Squarespace vs Webflow 2020, we considered several of Squarespace customer service offerings, including their 24/7 customer service reports, instructional videos, written tutorials, and community forums. 

Meanwhile, Webflow offers limited Monday through Friday customer service, instructional videos, written tutorials, and online gathering spaces. Due to their round-the-clock customer service and user-friendly help page interface, Squarespace is the winner of the Webflow vs Squarespace rivalry. However, Webflow's University is still a phenomenal building resource.

Squarespace vs Webflow: Overall Ratings

Which site builder is the winner of the Squarespace vs Webflow 2020 roundup? In truth, the answer depends on your personal goals and coding expertise. 

Webflow gives builders plenty of creative freedom. However, without advanced coding knowledge, users will not be able to venture far from the builder's base templates. If you're looking to create a truly unique website, Webflow will enable you to put your design skills to work. 

If you are a designer with big plans, the winner of the Squarespace vs Webflow 2020 rivalry may very well be Webflow for you. 

On the other hand, Squarespace is a hyper-modern platform with loads of contemporary templates and user-friendly drag-and-drop blocks. If you're looking to amplify a blog, e-commerce site, or business website, Squarespace lets you do it fast and without much hassle. We're pretty sure a kindergartener could navigate this website builder however, there are many Squarespace Courses available to enhance you website building capabilities. Still, the results are just as stunning as a professionally designed webpage.

While there are two champions in the Webflow vs Squarespace rivalry, we'd gladly direct you to Squarespace However, Squarespace offers hundreds of gorgeous templates, code-free website editing, and a 24/7 chat support. Not to mention, it's cheaper than Webflow. 

Squarespace vs Webflow 2020: Our Final Thoughts

Thanks for joining us for this head-to-head battle. We hope it was informative. Who's your top choice in the Webflow vs Squarespace battle? Do you have experience using one or both of the site builders? Let us know in the comment section below!